1Introduction
This Privacy Policy ("Policy") is issued by Gold99 ("Gold99", "we", "us", or "our") and governs the collection, processing, storage, and disclosure of personal data relating to users ("you", "your", or "User") of the Gold99 online casino and sports betting platform, accessible at gold99.buzz.
Gold99 operates as an online entertainment platform directed primarily at eligible adult users in Malaysia and other permitted jurisdictions. In providing our Services — which include casino games, live dealer tables, sports betting markets, account management, and payment processing — we necessarily collect and handle personal information. This Policy sets out how we do so responsibly and in accordance with applicable data protection principles.
By registering a Gold99 Account or using any part of the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the data practices described herein. If you do not agree with any part of this Policy, you should discontinue use of the Platform immediately.
This Policy should be read alongside the Gold99 Terms & Conditions, which govern your overall use of the Platform. Both documents form part of the contractual framework between Gold99 and its registered users.
2Definitions
| Term | Meaning |
|---|---|
| "Personal Data" | Any information that identifies or could reasonably be used to identify a living individual, including name, email address, date of birth, payment details, and device identifiers. |
| "Processing" | Any operation performed on Personal Data, including collection, recording, storage, use, disclosure, erasure, or destruction. |
| "Controller" | Gold99, the entity that determines the purposes and means of processing Personal Data. |
| "Data Subject" | The individual to whom Personal Data relates — in this context, the registered Gold99 User. |
| "Third Party" | Any entity other than Gold99 and the Data Subject, including payment processors, game providers, and fraud prevention services. |
| "Cookies" | Small text files stored on a User's device by the Platform to support functionality, session management, and analytics. |
| "KYC" | Know Your Customer — the identity and age verification procedure required under Gold99's operating obligations. |
3Data We Collect
Gold99 collects Personal Data across several categories depending on how you interact with the Platform. We collect only the information that is necessary for the specified purposes and do not seek to retain data beyond what is required.
Identity Data
- Full legal name
- Date of birth
- Government-issued ID
- Profile photo (where required)
Contact Data
- Email address
- Phone number
- Residential address
- City / state (e.g., KL, Penang)
Financial Data
- Payment method details
- Transaction history (MYR)
- Deposit & withdrawal records
- Source of funds (KYC)
Usage Data
- Games played, bets placed
- Session duration & frequency
- Platform navigation patterns
- Bonus and promotion usage
Technical Data
- IP address & device type
- Browser type & version
- Operating system
- Cookie identifiers
Communication Data
- Support correspondence
- Live chat transcripts
- Email enquiry records
- Feedback submissions
We do not knowingly collect special category data (such as health, biometric, or political information) unless specifically required by applicable regulatory obligations.
4Legal Basis for Processing
Gold99 processes your Personal Data on the following legal grounds as applicable to each processing activity:
- Contractual necessity: Processing required to fulfil our obligations under the Gold99 Terms & Conditions, including account creation, payment processing, and withdrawal handling.
- Legal obligation: Processing required to comply with applicable anti-money laundering (AML) regulations, KYC obligations, fraud prevention requirements, and any reporting duties under Gold99's operating licence framework.
- Legitimate interests: Processing carried out to improve platform security, detect prohibited conduct, analyse usage patterns to enhance the user experience, and conduct internal marketing where consistent with user expectations.
- Consent: Where we rely on your consent for optional data uses — such as receiving promotional communications — you may withdraw that consent at any time by contacting Gold99 support.
5How We Use Your Data
Gold99 uses Personal Data for the following specific purposes:
- Account management: To create, verify, maintain, and administer your Gold99 Account, including processing identity verification documents during KYC.
- Payment processing: To facilitate MYR deposits and withdrawals through local payment methods including Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank, and Hong Leong.
- Service delivery: To provide access to casino games, live dealer tables, sports betting markets (including EPL, Liga Super Malaysia, UFC, and other events), and promotional offers.
- Fraud prevention and security: To monitor for suspicious activity, detect multi-accounting, investigate chargebacks, and enforce our Terms & Conditions.
- Regulatory compliance: To fulfil reporting and record-keeping obligations required under Gold99's operating licence and applicable AML standards.
- Customer support: To respond to your enquiries, process complaints, and maintain records of interactions to ensure service continuity.
- Platform improvement: To analyse aggregated usage patterns, identify technical issues, and improve the design and functionality of the Gold99 Platform.
- Responsible gambling: To monitor player behaviour, apply account controls such as deposit and session limits, and proactively reach out where problem gambling indicators are detected.
- Promotional communications: To send you relevant offers, bonus notifications, and platform updates where you have not opted out of such communications.
Gold99 will never use your Personal Data for purposes that are incompatible with those described in this Policy. Any new processing purpose will be communicated to you before it takes effect.
6Data Sharing & Disclosure
Gold99 does not sell, rent, or trade your Personal Data to third parties for their own marketing purposes. We share Personal Data only in the following limited circumstances:
- Payment service providers: To process deposits and withdrawals, Personal Data is shared with verified payment processors operating the payment channels available on Gold99, including Malaysian e-wallet and banking partners.
- Game and platform providers: Where required to deliver specific games or sports data feeds, limited technical data may be shared with licensed software and data providers under contractual data protection obligations.
- Identity verification services: KYC verification may involve sharing identity documents with regulated third-party identity verification specialists to confirm eligibility.
- Fraud prevention agencies: In cases of suspected fraud, money laundering, or prohibited conduct, relevant data may be shared with fraud detection services or law enforcement agencies as required by applicable law.
- Professional advisors: Legal, audit, and compliance advisors engaged by Gold99 may access Personal Data under strict confidentiality obligations as necessary to provide their services.
- Legal and regulatory authorities: Gold99 will disclose Personal Data to competent authorities where required to do so by applicable legislation, court order, or regulatory instruction.
All third-party data processors engaged by Gold99 are required to handle your Personal Data in accordance with applicable data protection standards and are prohibited from using it for any purpose beyond that for which it was shared.
7Cookies & Tracking
Gold99 uses cookies and similar tracking technologies to operate the Platform, maintain your session, remember your preferences, and analyse how the Platform is used. The following categories of cookies may be active on gold99.buzz:
- Essential cookies: Required for the Platform to function. These manage login sessions, security tokens, and core navigation. They cannot be disabled without preventing access to the Platform.
- Functional cookies: Remember your preferences such as language, device settings, and display configurations to personalise your experience.
- Analytics cookies: Collect aggregated, anonymised data about how users navigate the Platform, helping Gold99 identify areas for improvement.
- Security cookies: Support fraud detection, account integrity checks, and protection against automated access attempts.
You may manage non-essential cookie preferences through your browser settings. Disabling certain cookies may affect Platform functionality. Gold99 does not use cookies to serve third-party advertising on its Platform.
8Data Retention
Gold99 retains Personal Data for as long as necessary to fulfil the purposes described in this Policy, or as required by applicable legal and regulatory obligations. The following general principles guide our retention approach:
- Active accounts: Personal Data is retained for the duration of your registered Account relationship with Gold99.
- Closed accounts: Following account closure, certain data — including identity verification records and transaction history — must be retained for a minimum period to comply with AML, tax, and licensing obligations. This retention period typically spans five (5) years from the date of last activity, though specific regulatory requirements may extend this period.
- Support communications: Records of customer support interactions are retained for a reasonable period to support dispute resolution and service quality review.
- Marketing data: Where you have opted out of promotional communications, we retain a record of that preference to ensure we do not contact you in future.
Upon expiry of the applicable retention period, Personal Data will be securely deleted or anonymised in a manner that prevents re-identification.
9Data Security
Gold99 employs a range of technical and organisational security measures designed to protect Personal Data against unauthorised access, accidental loss, destruction, or disclosure. These measures include, but are not limited to:
- 256-bit SSL/TLS encryption for all data transmitted between your device and the Gold99 Platform.
- Encrypted storage of sensitive account information, including payment data and identity documents.
- Role-based access controls restricting internal access to Personal Data on a need-to-know basis.
- Continuous monitoring for suspicious activity, intrusion attempts, and unauthorised access events.
- Regular security assessments and penetration testing conducted by qualified specialists.
Whilst Gold99 takes its security obligations seriously, no data transmission or storage system can be guaranteed as entirely secure. In the event of a data breach that is likely to result in a risk to your rights, Gold99 will notify affected users and relevant authorities in accordance with applicable obligations.
10Your Rights
As a Data Subject, you hold a number of rights in relation to the Personal Data Gold99 holds about you. These rights are exercisable by contacting us at [email protected].
| Right | Description |
|---|---|
| Access | You may request a copy of the Personal Data Gold99 holds about you and information about how it is processed. |
| Rectification | You may request correction of inaccurate or incomplete Personal Data held on your Account. |
| Erasure | You may request deletion of your Personal Data where it is no longer necessary for the purpose for which it was collected, subject to overriding legal retention obligations. |
| Restriction | You may request that Gold99 restricts the processing of your Personal Data in certain circumstances, such as while a correction request is being assessed. |
| Data Portability | Where processing is based on consent or contractual necessity, you may request a structured copy of your Personal Data in a machine-readable format. |
| Objection | You may object to processing based on legitimate interests, including profiling for direct marketing purposes. |
| Withdraw Consent | Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing. |
Gold99 will respond to rights requests within a reasonable timeframe. Certain requests may be subject to identity verification before they can be actioned. Some rights may be limited where they conflict with Gold99's legal obligations or the rights of other individuals.
11Children & Minors
Gold99 is strictly an adult platform. Access to and use of the Platform is prohibited for any individual under the age of 21 years. Gold99 does not knowingly collect Personal Data from individuals under 21, and any account found to have been created by an underage user will be closed immediately, with all associated funds forfeited.
If you believe that a minor has registered on Gold99, please contact us immediately at [email protected]. We take underage access extremely seriously and will act upon such reports without delay.
Age verification is a mandatory component of the Gold99 KYC process. We reserve the right to request documentary proof of age at any stage of the account lifecycle.
12Third-Party Links
The Gold99 Platform may reference payment providers, licensed software suppliers, or other service partners. Where references to third-party services appear, Gold99 does not assume responsibility for the privacy practices of those entities. This Policy applies solely to the data processing activities of Gold99 in connection with the gold99.buzz Platform.
Users are encouraged to review the privacy policies of any third-party service providers with whom they interact in connection with their Gold99 Account, including their chosen payment method providers.
13International Transfers
Gold99 operates in a global digital environment and some aspects of data processing — including cloud infrastructure hosting, game software delivery, or fraud detection services — may involve the transfer of Personal Data to servers or processors located outside Malaysia.
Where Personal Data is transferred internationally, Gold99 takes steps to ensure that appropriate safeguards are in place, consistent with applicable data protection standards. This may include contractual data protection clauses, processor agreements, or transfers to jurisdictions that provide an adequate level of protection under the relevant regulatory framework.
14Policy Amendments
Gold99 reserves the right to update or revise this Privacy Policy at any time in response to changes in applicable law, regulatory guidance, or our data processing practices. Where amendments are material, Gold99 will take reasonable steps to notify registered users through the Platform or via the registered email address on file.
The "Last Updated" date shown at the top of this page reflects the most recent revision. Continued use of the Platform following any published update constitutes your acceptance of the revised Policy. If you do not accept an amendment, please discontinue use of the Platform and contact Gold99 support to discuss account closure options.
15Contact Us
If you wish to exercise any of your data rights, have questions about this Privacy Policy, or wish to raise a data protection concern, please contact the Gold99 data team using the details below:
Email: [email protected]
Subject Line: Privacy — [Your Request Type]
Response Time: Gold99 aims to acknowledge data rights requests within 5 working days and resolve them within 30 calendar days of receipt.
Identity verification may be required before certain requests can be processed.
For responsible gambling support and account control enquiries, please also visit our Responsible Gambling page.